October 3rd was nothing short of iconic. We opened the doors to our store on Abbot Kinney for the ultimate girls’ night to celebrate Taylor Swift’s new album The Life of a Showgirl and the launch of our newest Modern Muse Drop.
We invited 100 of our Swiftie Tribe babes to come hang, sip, shop, and celebrate together. The first 50 in-store received a free 12th Tribe ‘showgirl look’. The energy was unmatched from the moment the music started. It was pure magic.
The Vibe
Think disco balls, gold balloons, feathers, glitter, and everything that sparkles. The store shimmered from every angle, catching the light in all the right ways. It felt like living inside Taylor’s Showgirl era, a perfect mix of friendship, sparkle, and main character energy.
Guests sipped on ranch waters featuring Nosotros Tequila and Mezcal while singing along to the new album, browsing racks of our latest arrivals, and snapping photos under the twinkle of gold decor. The energy was high, the laughter constant, and every corner of the store turned into a photo moment.
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The Community
There’s nothing better than bringing our Tribe together IRL. We loved meeting so many of you who came to shop, sing, and share the moment with us. Our Abbot Kinney store was buzzing all night with girls trying on new arrivals, taking pics, and singing at the top of our lungs.
Every post, every smile, and every outfit reminded us why we do what we do. It is about celebrating girlhood, community, and fashion that makes you feel something.
Special Thanks
Huge thank you to Nosotros Tequila & Mezcal for keeping the drinks flowing and to everyone who showed up to make this night unforgettable. You brought the magic, and we can’t wait to do it again soon.
Shop the Look
If you missed the event, you can still be part of the moment. Shop the full Modern Muse Fall Collection.
Follow us on Instagram @shop12thtribe to be the first to hear about future in-store events. You will want to be there.
