OUR CONCEPT + VALUES
Our vision is to provide independent women, worldwide with comfortable style and
the confidence to grab life by the horns; to build a place where trendsetters,
entrepreneurs, athletes, musicians, and creatives feel free to bring alive their
style together as one. We’re welcoming this tribe and all of the vibes in it with open arms.
We have your back just like you have ours We envision a future together where through
style and travel, inspiration and motivation will transpire.
After graduating San Diego State University in May 2014, Demi had a diploma in hand, a small amount of celebratory
grad money, and an idea she was temped to chase. Unlike traditional routes taken with the prized post grad gifts, Demi invested
what she had into a few vintage denim Levi shorts, one of a kind jewelry and a hand selected collection of some of her favorite
unique finds. She took the little she knew about coding (yes, from our Myspace days), and went to work on putting together
an e-commerce shop for her friends to browse and snag her favorite styles. As an extension to her self made blog, Demi
launched online boutique 12th Tribe.
Demi has built 12th Tribe into a space filled with what she was coveting most. While
staying up to date with current trends, Demi also believes that style is what stays, and with that are the versatile and transcending
pieces 12th Tribe provides. As the Head Buyer and Stylist for the Tribe’s clothing and jewelry, Demi aims to bring together
her inspiration from traveling to 11 countries, her California native lifestyle, and everything else in between. Being in her
young 20s, Demi has been blessed to meet and style thousands of girls worldwide through 12th Tribe Pop up’s,
email and social media. Her inspiration to continue the tribe? You.