TRIBE TABLE NEW YORK

NEW YORK, WE’RE BACK. TRIBE TABLE DOES NYFW

There’s something about New York in September. The streets are buzzing, the city feels electric, and suddenly every corner is filled with women in stilettos, pushing garment racks down cobblestone streets, carrying boxes of product, running between shows, and somehow still finding time to laugh, connect, and live their best lives.

It’s chaotic. It’s inspiring. It’s fashion. And it’s exactly why we wanted to bring our next Tribe Table to the big apple during NYFW.

WELCOME TO THE NEW YORK TRIBE TABLE

For one unforgettable evening, we brought our NYC Tribe together high above downtown Manhattan at the iconic Beekman Hotel to celebrate the launch of our September Fall collection, NEW YORK MINUTE - a collection inspired by the energy, individuality, and connection of the city itself. But beyond the new looks, we designed the dinner around what matters most to us: good people, not just good outfits.

Our Tribe Table was set for sunset, surrounded by the New York skyline and glowing candlelight, bringing together women from different cities, backgrounds, industries, and walks of life - all connected by a shared love of fashion and a belief in showing up for one another.

Because the best kind of dinner is the one where the women around the table are the ones who always clap for you, want you to win, and have your back no matter what.

THE VISION

When we started dreaming up the New York Tribe Table, we wanted the table to feel like New York in fall - rich, unexpected, a little dramatic, and full of texture. We were inspired by the deep, colors of the season, with mulberry taking center stage and setting the tone for everything from the florals to the smallest details on the table.

We worked with our incredible florist and table designer, Allee's Table and Lucky Floral, to bring that vision to life through layers of textures and unexpected details. Draping amaranthus, figs, grapes, anthuriums, and abundant florals created a table that felt almost a little wild - romantic, intriguing, and designed to make you want to lean in and look closer.

Because for us, designing a Tribe Table is all about the details. We love creating those little moments that guests don't expect - the custom whiskey ice, branded matches, cheeky napkin designs, personalized compliment cards, and all the tiny touches in between. You name it, we probably branded it.

Every detail was designed to make the night feel considered, memorable, and unmistakably 12th Tribe.

OUR COMMUNITY IS OUR WHY

Our followers are so much more than followers, you are our community. And as a brand, we feel deeply passionate about giving back to the people who have supported us and believed in us along the way.

This time, our founder chose a +1, someone who is newly out of college, standing at the very beginning of her career and dreaming about making her way into the fashion industry. Because we know firsthand how much one opportunity, one introduction, or simply having someone believe in you can change the course of your life. She drove two hours to be with us, and that alone made our night.

We loved being able to bring her a little closer to the industry, give her a glimpse into our world, and hopefully remind her that there is a place for her here. We hope to watch her soar in her career. And we hope this little ounce of fashion gives her hope, confidence, and inspiration, just as someone once gave that to us.

FASHION IS OUR COMMON LANGUAGE

Our guests may come from completely different cities, backgrounds, careers, and walks of life - but around the Tribe Table, fashion becomes a common language. It’s the reason we meet. It’s the excuse to get dressed up. But it’s the connection underneath it all that makes us stay.

Our September Fall campaign, NEW YORK MINUTE, brought that idea to life in the city where individuality, style, and connection are part of the everyday rhythm. To celebrate the launch, each guest was gifted a look from the new collection to wear to the event - bringing the campaign to life IRL and turning the table into a real-time expression of the collection, with every woman making it her own.

The New York Tribe Table was never just about sitting down to dinner. It was about creating a space where women could meet someone new, celebrate each other, share ideas, make memories, and feel like they were part of something. A moment to slow down, look up from our phones, and connect IRL - proving that the best part of fashion has always been the people you meet along the way.

Woman wearing a dark green floral maxi dress with a gold-toned print, standing on a string-lit rooftop patio set for dinner. — Look 3 - Shop Now

Woman wearing a black one-shoulder fringed top with white wide-leg pants at an outdoor evening event lit by string lights. — Look 4 - Shop Now

Woman wearing a sheer black long-sleeve top with a horizontal band and black wide-leg pants, standing in a dimly lit indoor setting. — Look 6 - Shop Now

THE DETAILS THAT MADE THE NIGHT

Of course, no Tribe Table would be complete without the people who helped bring the experience to life.

Our incredible partners + friends brought their own worlds to the table, creating thoughtful moments throughout the evening.

Unite Hair brought our Mane Bar to life with a custom setup serving up hair-inspired “cocktails” based on our guests’ biggest hair concerns, alongside products to help them recreate their favorite looks.

Apothia created the warmest, most inviting corner of our living room, inviting guests to slow down, explore their latest fragrance, Soul, and disconnect for a moment with a vinyl listening experience. The scent was paired with our hero fall look; the Golden Hour Dress and Studded Fairfax Utility Jacket, proving that the perfect fall outfit deserves the perfect fall scent.

Sutra made sure our guests could take a little piece of our Fall beauty look home with them, gifting everyone their own custom curling iron to recreate the season’s signature bohemian curls with ease.

And lastly Tower 28 kept everyone looking fresh throughout the night with little beauty touch-ups to carry us from golden hour through dinner.

WHAT STARTED AT A TABLE IS BECOMING SOMETHING BIGGER

What started as an idea to bring our community offline is becoming something much bigger: a global series built around interesting people, unforgettable places, and the simple magic of sitting down together.

Because we still believe the best connections happen IRL.

Just a table, a great city, women who want to see each other win, and a reason to get together.

New York, thank you for giving us a night we won’t forget.

And if you want the chance to pull up a chair at our next Tribe Table, make sure you sign up below. You never know where the table might be next.

Sign up for your chance to get on the guest list for future Tribe Table events