Person in boho tied lace top, maxi skirt, and felt hat blowing a kiss outdoors.
Finding Your Why
  There a rules that hold true for entrepreneurs. The road map we are on is unlike many others take during traditional career paths so these rules are crucial. They...
Festival-goer in black crop top and high-slit maxi skirt poses at Coachella among palm trees.
Coachella Recap
Wow! What a month. How do I put into words the experience that unfolded over the last 45 days. Coachella was introduced to me as I began 12th Tribe last...
Two people in black 12th Tribe caps and activewear on a rooftop overlooking the LA skyline.
Speedplay LA x 12th Tribe
This weekend we kicked off the Road to Indio with our favorite Rooftop Fitness Studio, Speedplay LA. The private gym is nestled in Beverly Hills on the penthouse floor, providing...
Two women in summer outfits stand outside a wooden cabin, one holding a straw sun hat.
It's About the Story
Growing up I was fascinated by brands' ability to capture an audience. In high school, I was particularly drawn in by one fashion brand's outlook and it spoke to me sincerely....
Mirror selfie in a 12th Tribe cap, sequined black jacket, white graphic tee and skinny jeans.
Surviving The City of "Angels"
Last year at the end of this month, my Mom and I made the first trip to LA to find a place for me to live. February 28th, 2015 I...
Patience is Power
Patience is Power
Patience is Power Our generation has adopted the idea that everything is instant and if it's not, it's just not quick enough. Technology has amplified the speed of how quick...
Tropical leaf-print halter swimsuit worn on a fringed hammock beside lush palm foliage.
Treasure Hunt Unlocked
At the beginning of the month, a special crew went on a collaborative project over seas to Costa Rica. The 5 Day journey was filled with incredible food, warm weather,...
Regret or a Chance to Learn
Regret or A Chance to Learn?
Regret or A Chance to Learn?   This weekend I spent the morning with a good girl friend who is a business owner as well. There's nothing more inspiring, reassuring...
Black and white photo of a person facing a sunlit field, arms raised in denim overalls.
Beauty Behind The Brand
  Over the last year I've placed my hands in more areas of this business than if I were to have worked for someone else. From picking up boxes and...
Inspiration in the Tribe
Inspiration in the Tribe
As a creative, and a business owner, we are constantly in the position to put new ideas together. We must be innovative, forward thinking, and always be on top of...
Smiling person in a blue denim faux-fur coat over a white lace-up romper on a mountain trail.
The Most Competitive Industry. How Do I Deal With It?
    Competition. One of the challenges in life that scare us the most. Confidence diminishes, inferiority arises, and the feeling of defeat creeps up as the cluttered market place becomes...
Quote in black text reads: If it doesn't nourish your soul, get rid of it.
A "Continual Treasure Hunt"
A lot of people turn to meditating to relax there mind, but for me it's devoting time to these Monday notes. While reflecting upon your day, week or even an...
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